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PIB Srinagar holds virtual IMPCC meeting

PIB Srinagar holds virtual IMPCC meeting
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A virtual meeting of Inter Media Publicity Coordination Committee (IMPCC) of the various units of Ministry of Information and Broadcasting (MIB) and other Central Government organisations was organised by Press information Bureau (PIB) Srinagar today. This was the first time that the meeting was conducted through online mode owing to the ongoing Corona Virus pandemic.

The meeting was chaired by Ms Devpreet Singh, Additional Director General (Region) PIB Chandigarh and Srinagar. Representatives of various MIB units situated in different parts of Jammu and Kashmir, besides spokespersons of Indian Institute of Mass Communication Jammu and Defence Forces, attended the meeting from their respective places of work.

Addressing the participants, Ms Singh said that given the restrictions imposed in view of the ongoing pandemic, the importance of virtual modes of communication is growing every moment. She impressed upon all concerned to ensure real time dissemination of accurate information about various steps being taken by the government for the benefit of common masses. She added that by disseminating information to the public for their safety, the media units are not only doing their own jobs but this is a great service to the humanity.

The chairperson also highlighted the issue of fake news being circulated through social media and other online platforms. Referring to the chaos and confusion that such incidents can cause, she reiterated the need for taking all necessary steps to ensure that such situations do not arise in the first place and this could be achieved by sharing the factual information with the media and public.

Welcoming the participants, Shri Ghulam Abbas, Deputy Director (Media and Communication) PIB Srinagar highlighted the importance of coordination between various media units and added that the information shared amongst all of the units will help in disseminating the most beneficial information to majority of the population.

Shri Pankaj Singh, PRO CRPF Srinagar, appraised the participants about the measures initiated by the Force to ensure prompt dissemination of accurate facts regarding the activities of CRPF. He opined that people have a right to know and a vacuum with respect to access to information gives scope to rumours and curbing this phenomenon is a priority for the CRPF.

Shri Satish Vimal, Programme Head, All India Radio (AIR) Srinagar, said that despite restrictions posed by the ongoing pandemic, the station maintained its tradition of reaching out to people across the length and breadth of Jammu and Kashmir. He highlighted the steps taken by AIR in the form of special programmes dedicated for creating awareness about steps to control the spread of Covid-19 infection, and also special programmes for the benefit of the student community in far flung areas. He said that All India Radio coordinated with Education Department to make sure that students do not suffer in view of pandemic and erratic internet service.

Shri Vimal also mentioned the importance of radio for making initiatives like AtmaNirbhar Bharat a success and said that AIR is doing the best that it can to help realise that dream.

Shri Devender Anand, PRO Defence Jammu, said that his office is working in close coordination with various media units of MIB in the remotest parts of Jammu. He informed that he is participating in various programmes started by AIR and DD for creating awareness among the people, especially for strengthening the coordination between Army and public in border areas.

Shri GD Tahir, Programme Head Doordarshan Srinagar, informed the participants that the Kendra has been successful in carrying out its routine activities despite the additional responsibilities and workload faced by the Kendra because of Covid-19. He said that the Kendra worked under challenging conditions while telecasting live darshan from Shri Amarnath Ji cave despite the challenges and restrictions imposed by the pandemic.

Ms Renu Raina, Programme Head, AIR Jammu said that the station started various programmes to reach out to all sections of society affected by the pandemic. She also made special mention of counselling programmes started for victims of domestic abuse and educational programmes for students of far flung areas with no access to smart phones and internet. She also said that the station has started a special quiz programme on the Constitution of India and is getting a good response from youth audiences.

Ms Neha Jalali, Deputy Director Regional Outreach Bureau Jammu provided an exhaustive overview of the various activities carried out by the Bureau, especially during the challenging times of the ongoing pandemic. She underlined the power of social media and the need for synergy between various media wings and Central Government departments to provide accurate information to the masses. Ms Neha also presented Vote of Thanks on the occasion.

Shri Majid Pandit, Media and Communication Officer, PIB Srinagar highlighted the achievements of the Bureau despite the limitations of connectivity and mobility. He said that the usage of social media platforms has been a boon in the present times and there is a need for all media units to work in tandem for maximum benefit.

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