FIL Industries to Launch Acute Fruit Energizer
Srinagar—Kashmir based FIL Industries Limited is introducing the first Fruit Energizer in India – Acute Fruit Energizer.
Developed in collaboration with Monarch Beverages (France), Acute Fruit Energizer is a part of the new generation of healthier alternative beverages that, thanks to a unique energizing formula, offer your body a sustained energy boost, a statement issued by FIL said.
“With no carbonation and innovative on-the-go packaging, ACUTE FRUIT ENERGIZER is ideal for young, dynamic people looking for a refreshing energy boost any time of the day,” added the statement.
The drink was named “Acute Fruit Energizer” as it resonates with the intrinsic quality of the drink “Sharp, serious profound incisive energy out of the fruits”. The drink is made from a combination of:
• Red fruits flavour& Apple Concentrate from the apples of Kashmir Valley
• Unique Energy Blend that stimulates the body
• Mixture of vitamins B3, B5, B6 & B12
FIL Industries Limited is a diversified business organization with interests in Agro-Chemicals, Agro-Infrastructure and Food & Beverage.
“Since inception we have been operating in a variety of industries, re-introducing the market to newer, better & modern inventions that seek to systematically service the whole of the market; traders & consumers alike,” the statement said.
Monarch Beverages is an international beverage company based in USA, headquartered in Paris, France. The Monarch portfolio includes more than 100 formulas that span the New Age, Carbonated and Ready-To-Drink beverage categories present in over 50 countries globally. The international experience of Monarch and the deep knowledge of the Indian market by FIL Industries Limited has drawn the framework for a long and sustainable national strategy for ACUTE Fruit Energizer in India.
“This strategic alliance will reinforce FIL’s position as an innovative brand leader; hand in hand, further new concepts will be developed, new flavors will be launched and the brand will be introduced to other states in India in the long term,” added the FIL statement.